Irina has been driven by a desire to understand why people do what they do.
After obtaining her degree in behavioral psychology in the USSR, Irina came to America. She was fascinated with variety of available food and noticed severe obesity problems. Even she, until she discovered the ketogenic diet, was unable to have full control of her weight. After becoming a mother, she found it even harder to maintain a healthy body.
In a state of nutritional ketosis through diet and supplementation, she is able to have excellent control of her body, performance, and life.
Justin studied organic chemistry and neurobiology at Stanford University. He received his Ph.D. in 2010, and has been leading tech companies while consistently tweaking, analyzing, and improving his performance in all aspects of life.
Exploring, learning, and optimizing led him to the ketogenic diet in 2015 and he’s been living that lifestyle with his family since then.
We've had a close relationship with our manufacturer for decades. Because literally, they are family. We can know and have complete confidence that everything we are offering you is thoughtfully designed and carefully manufactured to be the very best.
All our products are developed and manufactured at a plant in Salt Lake City, Utah that's been in the custom products formulation business for many years and delivered positive health and performance results for thousands and thousands of people.